Month: February 2012
Personal connection – what you can’t get from the internet
True story – it happened on Monday:
A client called in asking about a Princess cruise that she saw on line on our website, but wanted more details about the ship, the itinerary, and the price. I told her I would put the package together and email her all the details. Great, right? Yes, of course right. So, I did the legwork, sent the email and then received a reply.
This is a direct quote from the email:
“Can you tell me if Carnival has any special rates right now due to the ship that sunk a few weeks ago?”
I thought to myself….how to reply to this question? I should say that the cruise price BEFORE taxes was $424 per person = about $61 per person per day. How much better of a rate can you get?
But, even before the price, this customer asked about Carnival, because she knew that the owner of Costa Cruise lines was Carnival Corportation. Carnival Corp ALSO owns Princess, the cruise line she was asking about, not to mention Holland America, Cunard, Seabourn, to name a few more.
This all leads back to the fact that she called my agency for advice on something she couldn’t really get on line, but from a professional in the industry. Knowledge is power, and as much knowledge that is available on the internet, there is still a need for conversation.
The story actually gets better. The itinerary that she is looking at stops in Curacao. I advised her via email that from a historical perspective she really needs to stop at the Synagogue on the island. That is the oldest operating Synagogue in the Western Hemisphere. To which she replied via email:
“OMG are you serious about the Synagogue? That will totally convince my hubby to go. He is jewish and I know he woudn’t want to miss that. Neither would I!!! Thank you so much for letting me know this. That is fantastic”.
I believe in the internet, I use the internet, heck, I spent more than half my day infront of a computer every single day. I order online, Chapters, Amazon, Itunes, I used ebay for the first time a few months ago. It is a normal way to shop in the world that we live in today. But it doesn’t replace the human conversation.
I was looking for a specific book and saw the price on line – $8.75. I was driving home from work and thought I would just go in and buy the book at Chapters. In the store, the book was $17.50 which was the price on the back cover. When I found the salesperson and asked about the price differential, her reply was “well, online we have to compete with Amazon”. In the store, you can ask for help, guidance, someone’s opinion, “did you read this, what did you think”….at home staring at the screen, you are on your own. I did end up ordering the book on line, because I ended up with 2 books for just over what it would have cost me for the one book instore.
Another true story:
About a month ago, I was at a family get together and the topic of travel came up. “We have a week off next week, what’s a great spot?”. Great question, I had recently been selling quite a bit of a name branded hotel in Punta Cana that has 15 pools, 11 restaurants, casino on site, huge spa and fitness facility, golf AND a $1500 resort credit you could use while you were there for a week.
This intrigued them, they went home and looked at the website for this resort, I provided them with dates and rates, and they booked.
I just followed up with them in a welcome home email. I received a wonderful long reply describing the resort, the food, the spa, the amenities. Now, they were travelling with an infant, so some of the amenities that they “may” have used if they didn’t have their baby with them, they didn’t use. But it sounds like they took advantage of what was on the property and really had a good time.
The real story is that they could have found this resort online on their own, of course…BUT they asked a professional their opinion and based on that, did their homework, made their own conclusions, and then decided to book.
Another direct quote from the email:
“Thanks so much or the recommendation and booking! We had an amazing time.”
That is really what I needed to hear. It makes it all worthwhile.
Thank you for hanging around to read my stories and my life the way I see it. It really makes a difference to me!
Have a great day everyone!
